you're overthinking your email list


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Reader,

I've been saying for the loooooongest time that people make marketing wayy too complicated.

It's actually pretty simple at the end of the day.

You really only have three options when it comes to growing your audience:

  • Buy it by paying for ads
  • Borrow it by getting in front of other people's audiences
  • Build it through content and your whole body of work

And though I love social media for this, I've never believed that what you do on socials should exist in isolation.

For my B2C (business to customer/consumer) brands, like what I do for my own TPT stores and in the travel space, bundles and summits are still working superrr well (I'd argue they're dying in the B2B space).

And there's one person whose strategy I'm always watching:

Faith Mariah, the founder of the Becoming Boss Mastermind (affiliate link).

Her mastermind is one of the first ones I joined several years ago - and it's one of the few that I immediately renew every year.

Faith is just so freakin' generous and her mind for launches is brilliant.

Which is why, if you want to start growing your email list and launching with events (like bundles and summits), she's the go-to person to learn from.

(if you're new to her work, we actually did a podcast interview together a while back!)

video preview

She’s grown 65,000+ subscribers from 25+ high‑impact collaboration events, without running ads or working 24/7.

All of that said, she has something up her sleeve today!!

So - whatcha doing at 12pm Pacific/3pm Eastern?

I'll be hanging out with Faith and planning my list building events for the year!!

This is for you if you’re ready to:
✨ Go from “who’s that?” to
the go‑to in your space
✨ Add 1,000+ subscribers in a week without paid ads
✨ Have 20+ other business owners promoting
you
✨ Build partnerships that keep paying off months later

Talk soon,

​Brittany Verlenich​ from Verity Media


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