heads up, this email may contain affiliate links. this means that, if you click on one of the links in this email and buy something at that link, I might earn a commission from that sale at no extra cost to you. thank you for your support by using my links!!

In case you're new here (or if you haven't checked an email from me in a while), hi!! I'm Brittany Verlenich.​

I'm a content strategist, social media, total marketing nerd - and the host of the Social Media Magic podcast.​

Let's get to this week's edition of the Muse News! 🪞🗞️

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📅 Happening Now for Busy Bloggers & Business Owners

This section includes affiliate links.

• ​Teacher Seller Summit: Get Your Free Preview Pass Ticket!​
  ​This is the conference that Lauren Fulton from the Rebranded Teacher is putting on!! Go get your free preview pass. Or if you want access to all of the sessions and other events, upgrade your pass
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• ​The Profitable Part-Time Blogger program is NOW OPEN!!​
  This is the ONLY blogging course I'm now recommending, because it's the best one I've ever taken. And it's not really just about blogging. She covers everything in it, really - YouTube S.E.O., working with sponsors, and more.

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​✂️ Quick Win Snippet for Sellers

Before you record something new, make sure you’ve planted your evergreen content.

Here’s how to build your own mini forest of long-form and evergreen content without getting overwhelmed:

✔ Start with one long-form video (YouTube, Facebook Live, or even Zoom!)
✔ Use that one video to create:
• 1 blog post
• 3 Reels (cut from highlights or key takeaways)
• 5 Threads posts (use punchy quotes or slides)
• 1 Pinterest pin linking to the video or blog
✔ Schedule it all using your favorite tool (Metricool, Later, Publer, etc.)

You don’t need a massive content plan to start seeing results. You just need one piece of meaningful content - then repurpose it like the savvy content gardener you are.

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Muse News⛲🪞🦢

Hi, Reader!!

Over these past couple of years, I've really been experimenting - trying different things to 1) find out what ACTUALLY works now, and 2) figure out what I actually believe and do when it comes to marketing.

I know that last one seems kinda funny - but I realized I had a problem when a client asked me why something was working.

My response?

I'll never forget what she said to me,

​And the title of my podcast was born!! ​

Yay for that! 🎉🎉

But things are different now.

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Now, I can look book and explain exactly why what we tried worked for that account:

• I got to know that client's followers inside and out
• I BINGED her podcast, and lived in her content for 2 years - getting into the mind of that person
• Instead of looking for trends to copy, I thought of ways to make her stand out
• I'm really good at spotting macro-trends and jumping on them
• I always have a finger on the pulse - a feeling for the "zeitgeist"

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I always hear people say things like, "Oh, marketing just doesn't come naturally to me," or, "I'm just not a salesperson."

YOU GUYS!! NEITHER AM I!!! 😂😂

Nobody is born inherently good at marketing or sales - and every time I think of a baby tracking leads and looking at social media analytics, it makes me chuckle.

I've learned SO MUCH especially because I've been doing digital marketing for ALMOST 8 YEARS.

That's a long time!!

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And I also really struggled with platforms like Instagram at first.

I remember crying because I got so frustrated. I couldn't figure out why the HECK the text kept stretching on screen.

But I eventually DID figure out.

Things DID get easier - and it got to the point where it all became a lot more fun (that's the real secret to success, btw!!).

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These are all skills you can learnnnnn.

We should know that, right?! As current and past educators?

But we often see a growth mindset as something for our kids and students - and limited to topics like math and reading.

This goes for social media marketing and content creation, too.

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I realized I'd been encouraging a 'lil bit of learned helplessness by talking and acting in a way that suggests that my readers, listeners, and followers aren't completely capable of doing what I do and talk about.

Honestly, all of yall could blow me out of the water the moment you decided to REALLY commit to this.

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So over these past two years (and especially over the last 6 months), I've been racking my brain to be able to break down exactly HOW what I do works - and WHY it works.

How I can help sellers and teacherpreneurs get more of every post, instead of always just having to post more.

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​Setting up your evergreen content engine is the first step.​

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...and can I tell you a secret about this whole evergreen course I've been promoting??

It does touch on content repurposing, social media, and all that.

But it's also my sneaky little way of getting you all visible and driving traffic from YouTube. hehe!!

🤭🤭

THIS is the new era of search and S.E.O.

S.E.O. doesn't just mean Google.

Social media posts are searchable.

In fact, people are searching ON social media now - and most of Gen Z has already been doing that since 2021, 2022.

​Even this Facebook Group post really illustrates how quickly things are changing in the seller and search space

I don't want to share it without her permission - but basically, she was noticing some referral traffic from ChatGPT to her TPT store.

All of the comments said:

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It's a different world than it was even 2 years ago.

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You need:

• A TRUE COMMUNITY of repeat buyers who know, like, and trust you
• A way to speak DIRECTLY to your customers and community
• To get creative and better at leveraging your content - so you don't need to be online all the time

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​Next month, we're doing live group coaching calls for the amazing souls developing their Evergreen Content Engines with me!​

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Gone are the days of social media being optional, and I'd argue video is required now, too.

Let's build a bank of videos together this summer!!

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And whether or not you're ready for that, definitely check out this week's episode of the Social Media Magic podcast.

I'm sharing the 5 types of content you'll always create and consume on social media!!

I really want you to start thinking like a marketer - so your content can get you more of the results you want.

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🎧 Watch or listen on YouTube​

🎧 Watch or listen on Spotify​

🎧 Listen on Apple Podcasts

🎧 Find and follow the Social Media Magic podcast on your favorite app​

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And in case you missed last week's episode:

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🔮 Marketing Trends and Forecasting

Here are the shifts I’m seeing right now in content and creator marketing, especially for teacher sellers and personal brands:

Long-form video isn’t optional anymore. It's your shortcut to trust.​
YouTube is quietly becoming the most powerful platform for evergreen discovery and relationship-building.

And even on Instagram and Facebook, we’re seeing a shift toward longer Reels and Lives that tell a fuller story.

What to try:
✔ Pick 1 topic your ideal customer always asks about
✔ Record a 5 to 10 minute explainer video (no fancy editing needed)
✔ Upload it to YouTube or Facebook, then clip it into 3 Reels
✔ Use the transcript to create a blog post and newsletter
✔ Let AI help you repurpose the rest

Evergreen is the new viral.​
Forget chasing the algorithm every day. The savviest sellers I know are planting evergreen content that works for them while they sleep.

Think rankable blog posts, searchable YouTube videos, podcast episodes, Pinterest pins, and yes, even auto-reposting seasonal Reels.

Ask yourself:
✔ What’s one post or product I promote every year around this time?
✔ How can I schedule that to go out again this week?

Depth is performing better than dopamine.​
Clickbait and trendy sounds might still get views, but depth is what drives clicks and sales.

Instead of trying to entertain everyone, focus on being useful, helpful, or human to the right people.

This is the shift from content creator to content steward, and your future customers can feel the difference.

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📈 Trending Topics

Don't know what to post? I've got you!!

Every week, I'll include some ideas that are trending right now.

If these work for your brand or niche, integrate them into your content strategy so you can ride that wave of virality.

Here are some trending topics and subjects you can integrate into your approach for more timely content:

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🌞 Summer Mode Has Entered the Chat

— Teachers are mentally checked out but still physically in the classroom
— They’re looking for creative ways to survive the final stretch​
— This is a great time to promote:
✔ Low-prep printables with a “summer vibes” twist
✔ Memory books, reflection prompts, and wrap-up activities
✔ Classroom countdowns, chill SEL check-ins, and indoor games

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🎓 Graduation, Promotion & Transitions

— It's peak time for student goodbyes, ceremonies, and end-of-year reflection
— Teachers are helping kids process big changes while celebrating wins
— This is a great time to promote:
✔ Editable graduation certificates and keepsake awards
✔ “Then vs. Now” projects or digital photo slideshows
✔ Reflective journal prompts or time capsule activities

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🗃️ Evergreen Scheduling Season

— Smart creators are scheduling next year’s content right now​
— Think Pinterest pins, seasonal emails, and blog posts that work year after year
— This is a great time to promote:
✔ Reusable seasonal bundles (editable templates = bonus!)
✔ Rankable blog posts and auto-reposting Reels
✔ Any resource that’s timeless and tied to a specific month or event

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🧘‍♀️ Teacher Reset Content is Trending

— There’s a big shift happening in content that serves the teacher, not just the student
— Creators are leaning into reflection, boundaries, and sustainable systems
— This is a great time to promote:
✔ End-of-year journaling prompts or personal planning kits
✔ Biz growth goal-setting tools or reflection sheets
✔ Tips for mental and physical recharging
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📰 Social Scoop

Instagram

Keywords > Hashtags​
If you’ve been stressing about the perfect hashtag combo — good news. You can stop. Instagram is leaning harder into keyword-based discovery, so your caption copy and on-screen text matter way more than a string of tags at the end.
✔ Use plain-language phrases your people are actually searching for
✔ Speak to a person, not the algorithm
✔ Include real-world language that buyers use when describing their problem or situation
Your content is more likely to land in front of the right people when it sounds like a post written by a human for another human.

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Threads

New “Trending Now” Tab = Content Goldmine​
Threads is surfacing trending topics based on what people are actually talking about right now.
✔ Skim this for post inspo — think: newsjacking, hot takes, or funny commentary
✔ If you're creating content that aligns with a niche convo, post it and use the relevant phrase in your first sentence
✔ Want to build your audience without showing your face? Threads is still your best bet

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Facebook

Quiet on the surface, but groups are still gold​
No major new features rolled out this week, but I'm noticing a huge uptick in engagement in client groups using evergreen-style discussion posts and auto-scheduled threads.
✔ Pin your welcome posts
✔ Reschedule last year’s high-performing May prompts
✔ Don’t be afraid to repeat your top-performing polls or carousels

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LinkedIn

Repurpose Your Long-Form Content Here​
Not just for resumes anymore. Repurposing your podcast transcript, blog post, or a YouTube script into a personal story format post on LinkedIn?
✔ Massive engagement potential
✔ Especially powerful if you support teachers, admins, coaches, or PD

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TikTok

SEO Is Taking Over TikTok​
Captions are getting longer, keywords are getting smarter, and creators are doubling down on how-tos.
✔ Use clear text on screen with your title (like: “3 End of Year Tips for Teachers”)
✔ Say the phrase in your video and include it in your caption
✔ Add subtitles if possible — TikTok is scanning everything for search

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Google

Search Is Prioritizing People-First Content​
Google is slowly walking back the intense AI prioritization.
✔ Blog posts written in your voice and backed by experience are ranking better than AI-fluff
✔ Want help turning your Threads into rankable blog content? Hire me — this is literally what I do best

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YouTube

Mid-Length Video Is Winning​
Videos in the 5–8 minute range are performing better in many educational niches than super short or hour-long uploads.
✔ Think quick tips, lesson walk-throughs, or evergreen resource demos
✔ One solid video → a month of content if you repurpose it right

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Bluesky

No big updates this week — but keep watching! They’re testing new ways to push video content, and it could turn into another repurposing opportunity soon.

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🆕 New at Verity Media

I have spots open for six five online business owners grow their email lists and make sales directly from social media.

I'd LOVE to help you get results while I build out my portfolio for sellers!

I'd especially love to hear from you if you:

• Focus on selling printables or books
• Sell digital products on TeachersPayTeachers, Etsy, or your own website
• Create and sell courses
• Are looking to launch a new product line

And we're not just open for Instagram.

​Click here to learn more.​

Then, send me a DM on Instagram over at @brittanyverlenich if you'd like to learn more!

(or just hit reply here)

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👀 Behind the Scenes

Still working on courses and content around:

• Making Reels
• Getting started (and then monetized) on Substack
• Getting to 1,000 subs on YouTube so quickly (I'm at 1,000 subscribers and counting on a new channel, 7 months old)
• Creating a clone of yourself for short-form videos 👀

​What would you like to learn? Let me know here or on Instagram over at @brittanyverlenich!​

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🤝Hire Me On Fiverr

I'm updating many of my Fiverr listings, so I'll share more updates next week!

​You can get voiceover work, done-for-you blog posts, and other kinds of virtual assistant-type help here.​

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📦 Brittany's Mystery Boxes

Get stuff DONE!!

One of the biggest challenges with having an online business is execution.

You know what you have to do, but you just don't have the time, skill, or bandwidth to do it.

Let's take care of that for you. ✨

MYSTERY BOX 1️⃣ 🔍 HINT Did you know that I'm a classically trained singer? I really am! In college, I took diction classes... ​ ​CLICK HERE​

MYSTERY BOX 2️⃣ 🔍 HINT Are you using all of the built-in marketing features on TPT? If not, you should be... ​ ​CLICK HERE​

MYSTERY BOX 3️⃣ 🔍 HINT Just having an email list doesn't make you more money if you're not actively doing anything with it... ​ ​CLICK HERE​

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What would you love to see a YouTube video or podcast episode on?

It could be a platform tutorial, a deep dive into a technique, I'm open!

Hit 'REPLY' and let me know.

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Talk soon, ​Brittany Verlenich​ from Verity Media ​ 113 Cherry St #92768, Seattle, WA 98104 ​Unsubscribe · Preferences​ What you really need for ​ ​This is THE best blogging course out there. S.E.O., monetization, building a brand, revenue streams, Nina covers it allllll. ​

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