heads up, this email may contain affiliate links. this means that, if you click on one of the links in this email and buy something at that link, I might earn a commission from that sale at no extra cost to you. thank you for your support by using my links!!

In case you're new here (or if you haven't checked an email from me in a while), hi!! I'm Brittany Verlenich.​

I'm a content strategist, social media, total marketing nerd - and the host of the Social Media Magic podcast.​

Let's get to this week's edition of the Muse News! 🪞🗞️

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📅 Happening Now for Busy Bloggers & Business Owners

This section includes affiliate links.

• ​Teacher Seller Summit: Get Your Free Preview Pass Ticket!​
  ​This is the conference that Lauren Fulton from the Rebranded Teacher is putting on!! Go get your free preview pass. Or if you want access to all of the sessions and other events, upgrade your pass
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• ​The Profitable Part-Time Blogger program is NOW OPEN!!​
  This is the ONLY blogging course I'm now recommending, because it's the best one I've ever taken. And it's not really just about blogging. She covers everything in it, really - YouTube S.E.O., working with sponsors, and more.

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​👯‍♀️ Group of the Week

Every week, I'm featuring at least one Facebook Group for you to check out, join if it's aligned, and observe to see what they're doing well.

​This week, the group is Make Money With Printables - which totally makes sense for most everyone on my email list here!!

Sherry's group stands out in a few ways:

• Giving the members in her free group a taste and a preview of her membership, the Printables and More Club​
• She's realistic about what's possible - no hyped up marketing about what's possible with printables
• She shares loadssss of templates and ideas, so you can get resources created more quickly

*disclosure for ethical reasons - Sherry is one of my clients, but her content is also just legit!!

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✂️ Quick Win Snippet for Sellers

Feeling stuck on what to post?

You probably don’t need something brand new.

You just need to make your existing content work harder for you.

Here’s your quick repurpose plan for this week:

✔ Find one piece of content that performed well in the past - a blog post, product description, or even an old Instagram carousel.
✔ Turn that content into:
• 1 face-to-camera Reel or short video explaining it in your own words
• 1 email or blog a fresh blog post with new images
• 3 text-based posts for Threads or Facebook groups pulling key tips or quotes
• 1 simple story graphic with a poll (ex: "Have you tried this yet? "Yes!!" or "Send me the link!!"
✔ Update keywords so it’s SEO-friendly and easy for new people to find.

Remember: Connection beats perfection. People don’t remember when you posted - they remember how you made them think differently, or what you helped and empowered them to do!!

Your job this week: Make that one piece of content work in five different places. Evergreen content magic in action! 🌲✨

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Muse News⛲🪞🦢

Hi, Reader!!

Over these past few months, I’ve been thinking a LOT about what it actually means to market yourself sustainably as a teacherpreneur, TPT seller, or creative business owner.

Especially if you’re still in the classroom, working full-time, or juggling all of the life things.

I know so many of you feel shame when it comes to content.

Like, you know you “should” be posting, updating your site, writing emails… but you also just want to exist after a long day.

But being lazy could actually be your superpower.

We’ve been conditioned to think we always have to do more.

More posts, more emails, more products, more, more, more.

But what if your “lazy” is actually your brain begging you to get smarter about how you’re using your energy?

What if it’s not about doing more, but about getting more out of what you’re already doing?

In this week’s podcast episode, I talked about how we’re moving past the era of “set it and forget it” SEO and passive product listings.

The world has shifted.

AI is changing how people search.

Social media algorithms want human connection.

And Google?

Well… they want to keep everyone on Google.

But instead of spiraling, this is actually an invitation to double down on what only you can do: show up as a human.

Build real relationships.

Create meaningful, evergreen content that works on your behalf - so you’re not always scrambling to chase the next trend or algorithm change (and yes, I'm also talking to myself here!!).

Here’s the truth I'm sure you already know:

✔️ We can’t rely on just marketplace search anymore.
✔️ We can’t keep hiding behind static listings and hope they’ll rank forever.
✔️ We can lean into what makes us human - our stories, our voice, our face - and leverage tools (like AI and smart repurposing!) to help us do it better and faster.

​That’s exactly what I’m helping you do with my Evergreen Content Engine course.​

And it's also what this week's episode of the Social Media Magic podcast is all about!!

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🎧 Watch or listen on YouTube​

🎧 Watch or listen on Spotify​

🎧 Listen on Apple Podcasts​

🎧 Find and follow the Social Media Magic podcast on your favorite app​

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And in case you missed the last episode before this week's:

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🔮 Marketing Trends and Forecasting

Here are the shifts I’m seeing right now in content and creator marketing, especially for teacher sellers and personal brands:

• Long-form video is where the smart sellers are going
• Short, viral Reels and TikToks aren't going away, but longer videos are pulling ahead when it comes to trust and actual sales
• YouTube is becoming the top discovery engine for evergreen, high-intent traffic (yes, even for TPT and Etsy sellers!!).
• And on Instagram, we’re seeing a push for longer Reels, Lives, and even behind-the-scenes vlogs that build connection - not just dopamine hits.

What to try:​
✔️ Take one product or topic your audience struggles with the most
✔️ Film a 5 to 10 minute video showing your process or explaining your best tip
✔️ Upload to YouTube or Facebook, clip it into 2-3 Reels, and share to Threads
✔️ Turn the transcript into a blog post and a nurture email
✔️ Add a CTA that links to your product or lead magnet

Evergreen content is officially outperforming "flash-in-the-pan" trends.

We’re moving past the era of dancing for the algorithm every day. The most profitable sellers I know are focusing on building content assets that work for them in the background.

Think rankable blog posts, searchable YouTube tutorials, Pinterest pins that resurface every season, and even Reels that you repost annually.

Ask yourself:​
✔️ What’s one piece of content or resource that has worked every year?
✔️ Can I refresh and repost it this week without creating something brand new?

Community > virality.​
We’re seeing a clear shift away from “just get as many eyes as possible” toward “build real relationships with the right people.”

Your audience doesn’t want more noise; hey want to feel seen and supported.

The sellers winning right now aren’t the ones yelling the loudest. They’re the ones listening the best.

What to remember:​
✔️ Optimize for trust, not just reach
✔️ Go deeper on fewer topics, instead of skimming the surface on everything
✔️ Create content that feels like a conversation, not so much like commercial (unless you're funny or clever with it!!)

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📈 Trending Topics

Don't know what to post? I've got you!!

Every week, I'll include some ideas that are trending right now.

If these work for your brand or niche, integrate them into your content strategy so you can ride that wave of virality.

Here are some trending topics and subjects you can integrate into your approach for more timely content:

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🌻 Summer Bridge & Learning Loss Prevention​
— Parents are already searching for ways to keep kids’ skills fresh over break
— Pinterest searches for “summer learning activities” and “summer bridge workbooks” are spiking
— This is a great time to promote:
✔️ Summer skill-review packets and spiral review activities
✔️ Reading bingo boards and challenge trackers
✔️ Open-and-go learning kits for travel or flexible summer schedules

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🎉 Teacher Celebration & Appreciation​
— Teachers are making end-of-year gifts for teammates and support staff (and they’re hinting at gifts for themselves, too!)
— Content focused on self-care and celebrating wins is resonating big time right now
— This is a great time to promote:
✔️ Printable thank-you cards and staff appreciation bundles
✔️ Self-reflection journals or “year in review” scrapbooks
✔️ Certificates, award tags, and fun “treat yourself” gift ideas

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📅 Plan-Ahead Content & Summer Prep​
— Type-A teachers and sellers are already prepping for back-to-school (yes, really!!)​
— There’s a surge in searches for scope & sequences, pacing guides, and classroom setup tools
— This is a great time to promote:
✔️ Editable curriculum maps and master planning templates
✔️ Back-to-school classroom decor bundles
✔️ Systems for batching or pre-scheduling summer and fall content

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🧳 Travel & Flexible Learning​
— Homeschool and hybrid families are planning “worldschooling” and summer travel schedules
— Flexible, mobile-friendly resources are catching attention on Pinterest and in parenting groups
— This is a great time to promote:
✔️ Digital unit studies and printable field trip journals
✔️ Family travel activity kits and destination-themed learning packs
✔️ Self-paced project-based learning resources
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📰 Social Scoop

Instagram

Edits App Gets Smoother + More Transitions​
They're really trying to make the Edits app happen lol it's not worth it to me yet, but it does seem like Instagram is pushing out Reels that have used the Editsapp.

Bio Mention Controls​
You can now restrict who can tag you in their bio.

Account Access​
This is a big one!! No more going through the rigamarole of sign-on issues when working with a virtual assistant. If you don't have this feature yet, be on the lookout for it.

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Threads

Native DMs Are Here​
Threads just rolled out direct messages globally! You can now chat privately with mutual followers, though messages are not encrypted.

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Facebook

Meta accidentally DELETED loads of Facebook Groups over the past week or so.​
Check to make sure all of your group are still alive and active!!
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LinkedIn

Video Tab UI Testing​
LinkedIn is testing a dedicated "Video" tab on iOS - another sign they want creators in the mix.

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TikTok

Live DMs​
Viewers can now DM you live - and TikTok added alt-text and high-contrast options for captions
​Action: Enable live DMs to capture teacher questions in real time, then repurpose into Q&A Reels or emails.

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Google

AI Overviews Expand Globally​
Google’s AI snippets are spreading to more countries and expanding into new categories like recipe search

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YouTube

More Tools for Channel Growth​
YouTube is adding better analytics and discovery tools to help small creators increase visibility. They've also added a feature (or maybe I've just discovered it!!) that allows you to connect with brands.

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🆕 New at Verity Media

My package prices are going up.

I'm also going to be making some major changes to packages, and I'll new announcing some new services!!

Some of these have been literally months and up to a year in the making. I'm excited and I think they'll better suit where some of you are at in your businesses!

Mainly, the 3 P's:

• Pitching/P.R. ⚾
• Podcast management 🎙️
• & Pinterest! 📌

More details coming soooon, or you can send me a reply here.

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👀 Behind the Scenes

In case you're curious, here's an update on my side projects:

• My travel agent YouTube channel was approved for monetization!! Yaaay
• Everyone I know is sending me their McDonald's meals while they're traveling because of this group​
• I'm planning group trips to/through Germany for Oktoberfest 2026!! Stay tuuuuned🍻🍻🍻

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And these are updates I'm making to courses & other offers:

• ​I'm completely overhauling the Barter Board.​
  It'll be a proper course with the community as a side-benefit! I'll also have a V.A. specifically assigned for it. The price will also be going up. So if you know you want to barter, go get in!!

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🤝Hire Me On Fiverr

I'm updating many of my Fiverr listings, so I'll share more updates next week!

​You can get voiceover work, done-for-you blog posts, and other kinds of virtual assistant-type help here.​

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📦 Brittany's Mystery Boxes

New surprise mystery offers below!! ✨

MYSTERY BOX 1️⃣ 🔍 HINT Hire me to be all up in your business... ​ ​CLICK HERE​

MYSTERY BOX 2️⃣ 🔍 HINT Just need a one-off session with a marketing plan? I've got you... ​ ​CLICK HERE​

MYSTERY BOX 3️⃣ 🔍 HINT Click on this one if you've been neglecting your email list... ​ ​CLICK HERE​

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What would you love to see a YouTube video or podcast episode on?

It could be a platform tutorial, a deep dive into a technique, I'm open!

Hit 'REPLY' and let me know.

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Talk soon, ​Brittany Verlenich​ from Verity Media ​ 113 Cherry St #92768, Seattle, WA 98104 ​Unsubscribe · Preferences​

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