heads up, this email may contain affiliate links. this means that, if you click on one of the links in this email and buy something at that link, I might earn a commission from that sale at no extra cost to you. thank you for your support by using my links!!

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Short on time? This video shares a walkthrough of this weekly edition of the Muse News!

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Muse News is for creators, bloggers, and creative online business owners who want to grow their email list while building their personal brands online.

In case you're new here (or if you haven't checked an email from me in a while), hi! I'm Brittany Verlenich.​

I'm a content strategist, social media, total marketing nerd - and the host of the Social Media Magic podcast.​

Let's get to this week's edition of the Muse News! 🪞🗞️

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📅 Happening Now for Busy Bloggers & Business Owners

This section includes affiliate links.

• ​Teacher Seller Summit: Get Your Free Preview Pass Ticket!​
  ​This is the conference that Lauren Fulton from the Rebranded Teacher is putting on!! Go get your free preview pass. Or if you want access to all of the sessions and other events, upgrade your pass
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• ​The Profitable Part-Time Blogger program is NOW OPEN!!​
  This is the ONLY blogging course I'm now recommending, because it's the best one I've ever taken. And it's not really just about blogging. She covers everything in it, really - YouTube S.E.O., working with sponsors, and more.

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In case you missed it, Nina Clapperton (the founder of the Profitable Part-Time Blogger program) did an interview with me on the Social Media Magic podcast a while back. It's a good one if you haven't watched it yet!

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​✂️ Quick Win Snippet for Sellers

You don’t need more content this week — you just need to rediscover what’s already working.

Here’s a quick trick: ​
Pick your top-performing Instagram post from the last 90 days and give it a second life in a completely different format.

✔ Turn a carousel into a short script for a face-to-camera Reel
✔ Record a voice memo explaining the main idea, then add B-roll + captions = new video
✔ Copy the caption and turn it into a mini blog post or email
✔ Use the hook or first slide as a Threads post or tweet
✔ Drop it into Canva and turn it into a Pinterest pin (or Pinterest Idea pin!)

The good thing about all of these platforms and tools copying each other, is that we don't need for every single new post to be original. You can reuse what's worked, or is still working!!

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Muse News⛲🪞🦢

Hi, Reader!

We’ve been taught to treat our content and marketing like a garden.

Tend it every day.

Prune. Water. Post. Repeat.

"Stay consistent."

"Value AND volume."

And, there IS some truth to that.

The more you post, the better you'll get, and the more data you'll have in a shorter amount of time.

But for most sellers, daily posting is just not sustainable.

It's not even realistic if you have a full-time job outside of your business!

So what if, instead of planting a garden you constantly have to maintain…

You started growing a forest?

🌲🌲🌲🌲🌲

That’s what this episode is about.

We're building a system for our social media marketing now!!

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Most people start projects like blogs, YouTube channels, TPT stores and Etsy shops for the dream of eventual passive income.

They work long hours for a long amount of time, whispering to themselves, "...someday this will pay off..."

Is this you?

If so, I really want you shift your perspective on social media, marketing and business.

On one hand, it's really wise to know that most success is not overnight - or even fast

​(with the except of this creator who's attracted over 95,000 followers in a week!! but he's an outlier)​

But if you're NOT getting success like that overnight, or if you aren't even getting sales immediately from your in-time posts?

Then it's time to rethink your social media marketing strategy.

Eventually, you really do want to have:

• One long-form video platform - a video podcast, YouTube channel, or weekly live show, ideally
• A website - where everything you have will (eventually) live
• At least one short-form video platform - though these days, you can throw the same video up in like 4 places!!
• At least one text-based platform - this could be Twitter/X, Threads, LinkedIn, or a Facebook Page/Profile
• At least one Facebook Group - I've been saying that for years and I'm standing on that lol

But obviously, that's a lot when you're new - or if/when you're not making much money yet.

So right now??

For most of you?

You need a social media marketing system that's working when you’re busy, burnt out, or offline completely.

You also need one that respects the seasons of life, and the season of life that you specifically are in.

In this week's episode of the Social Media Magic podcast, we talk about:

✔ What farmers and foresters know that marketers forget
✔ Why some of your best content should be reposted every year (yes, even Instagram posts!!)​
✔ How to work with the seasons - in your life and in your biz - so you stop burning out, or starting then stopping
✔ And why it’s okay to do less, as long as it’s planned that way

This is also your friendly reminder that you don’t need to create new content every day.

You just need to plant the right trees.

🌲 Evergreen content that can be reused, repurposed, and reposted anytime
🌳 Long-form content that gets clipped, repurposed, and reused
🍂 Seasonal posts that get re-shared year after year
📅 Annual posts for holidays, awareness months, and recurring themes for your niche specialty
⏳ Timely posts so you can ride the waves of trends and use the technique of newsjacking
⚙️ All of these elements become part of a system (like an ecosystem) that supports you and your business

If you’ve been feeling like content is a lot right now… this is your permission slip to step back and systematize your social media.

Consider:

1. Do you have a plan?
2. Is the plan based on best practices?
3. Are you implementing the plan?

I'm launching something THIS WEEK to help with that!! Stay tuned... 👀

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🎧 Watch or listen on YouTube​

🎧 Watch or listen on Spotify​

🎧 Listen on Apple Podcasts​

🎧 Find and follow the Social Media Magic podcast on your favorite app​

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🔮 Marketing Trends and Forecasting

Here are my quick takes and observations happening now in in social media marketing.

Some are things that I'm seeing happen right now, some are upcoming trends or changes I see coming:
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• Reposting is officially IN.​
  The smartest creators I know are re-sharing old content on purpose — because it still works.
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  And guess what? It feels new to 90% of your audience anyway.
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  If a Reel popped off last year around this time? Post it again.
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  If a carousel converted well? Copy/paste the caption and just tweak the CTA.
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  If your blog post about end-of-year memory books gets traffic every April?
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  Schedule a pin, story post, and email about it. This isn’t lazy. This is leverage.​
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• Short-form content fatigue is very real.​
  Have you been feeling this, too?
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  I've heard this not only from fellow creators, but also from consumers.
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  People don't feel good about themselves after binging Reels for like 1-2 hours.
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  But they do feel good if they've learned a micro-strategy from YouTube, or if an email they've read offers a solution to a really painful problem.
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  People are still watching Reels and TikToks, FOR sure. But as we all get more mindful about our social media consumption, we need to get more creative about what we're posting.
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  We need to make sure our posts aren't just noise, but that the content itself is actually getting people's results. Before they even pay us or follow us.
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  Ironically, that's exactly what gets us more followers and sales.​
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• The “look at me” era is over. This is the “come with me” era.​
  People are tired of being told what to do by “experts" and "influencers"
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  They want to be invited into something.
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  They want to join a journey.
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  And they want to follow people who are in it with them.
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  This is showing up in everything from story-driven Reels and vlog-style videos to casual behind-the-scenes email newsletters (hey, Substack!!).
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  ​Are you following my own TpT experiment on Substack yet?​

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📈 Trending Topics

Don't know what to post? I've got you!!

Every week, I'll include some ideas that are trending right now.

If these work for your brand or niche, integrate them into your content strategy so you can ride that wave of virality.

Here are some trending topics and subjects you can integrate into your approach for more timely content:

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🍦 May Mood = Summer Brain​
— Teachers are DONE-done and looking for easy wins
— Students are squirmy and everyone's attention span is toast
— This is a great time to promote:
✔ Low-prep games, stations, and creative choice boards
✔ Task cards and printables that feel fun but review key skills
✔ “May Mayhem” classroom management tools or countdown bundles

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🎁 Teacher Appreciation Week is Coming (May 6–10)​
— It’s last minute central for admins, parents, and room parents
— Teachers are also creating appreciation projects for coworkers and support staff
— This is a great time to promote:
✔ Printable thank-you cards, gift tags, and candy bar wrappers
✔ Staff shoutout stations, bulletin board kits, or themed dress-up ideas
✔ Templates for student-created appreciation books or videos

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📦 End-of-Year Decluttering & Classroom Pack-Up​
— Teachers are organizing, sorting, and purging everything​
— They’re looking for printable systems to help streamline the process
— This is a great time to promote:
✔ Inventory checklists, classroom pack-up guides, and label kits
✔ Digital drag-and-drop “next year” setup files for Google Drive
✔ Summer storage bin labels and editable documentation tools

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🌻 Summer Curriculum Planning (yes, already!!)​
— Type-A teachers and curriculum leads are planning ahead
— Pinterest searches for scope & sequences, pacing guides, and planning templates are up
— This is a great time to promote:
✔ Editable curriculum maps and unit overview templates
✔ Plug-and-play weekly planning spreadsheets
✔ Master lists of standards-aligned topics or spiral review tools

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🧳 Travel + Flex Schedules = Homeschool Planning Season​
— Parents are exploring homeschool, worldschool, and hybrid options for fall
— They're hungry for flexible, open-and-go resources
— This is a great time to promote:
✔ Monthly learning bundles and printable unit studies
✔ Summer curriculum samplers for new families
✔ “How to use this” video walkthroughs or getting started guides
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📰 Social Scoop

Instagram

• Blend Reels, Downvotes, and Lockable Posts​
  Instagram is testing "Blend," a feature creating shared Reels feeds between friends, and "lockable posts," accessible only with a secret code. These features aim to deepen user engagement through personalized and exclusive content.
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  They've also been adding the ability to "downvote" certain comments like we see on Reddit.
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  Certain accounts also now have the ability to see the views of their non-Reel posts, right there on the grid.
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• The "Edits" app is now out​
  Have you used it yet? I still need to dig into it! It's basically an alternative to CapCut.
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• The 2x Playback Speed​
  Users can now watch Reels at 2x speed. And if you didn't already know that you can pause Reels to read what's on the screen, you can do that too!
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• Voice message translation and transcription​
  You can now see text versions of voice notes sent via Instagram DMs!

Threads

• Posts Can Now Be Reposted to IG Stories (Easily)​
  Threads quietly added a “Share to Instagram Story” button - and it looks way better than screenshotting.
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  So if you’re posting micro-content or commentary on Threads, now you can double dip and cross-post it with a single click.
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  ​Come follow me on Threads, too!​
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Facebook

• A.I. Tools in Facebook Groups​
  If you have a group, you've probably already noticed the introduced A.I. tool. I'm still playing and experimenting with it, but right now, I DON'T recommend using it.
  ​
  If you want to integrate A.I., I recommend creating a custom ChatGPT and using that as a lead magnet to collect email addresses while serving your audience.
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  ​Check out Nina's course about creating custom ChatGPTs if you're interested in that! (aff link)​
  ​
  Custom ChatGPTs make awesome lead magnets and digital products - and I've actually used them to substitute courses for certain offers I have.
  ​
  ​Here's an example I made for people who want to join my affiliates host agency as a travel agent. ​
  ​
  It's a different niche, but it gives you the idea!!
  ​
  Students can learn a process, topic, or method one step at a time if you build it that way.

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LinkedIn

• No big updates this week, but go get on there!
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TikTok

• Interactive Q&A is Expanding... And It's Becoming Pinterest??​
  TikTok’s Q&A feature is now available to more users - and it works across both live and regular posts.
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  You can pin a question, film a response, and loop the convo without it getting lost in the comments.
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  TikTok just added a Save to Collection button, making it more like Pinterest than ever.
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Google

• Google Continues to Lean In to A.I. First Search
  ​AI summaries and "Perspectives" carousels are popping up more frequently in search results - especially for educational and opinion-based content.
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  That means blog posts that sound like a real person wrote them (hire me to write your blog posts!) have a better shot at showing up.

YouTube

• Creator Events
  ​Go sign up for YouTube Creator Events near you if you're focusing on YouTube!!​
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Bluesky

• No big updates this week, but go get on there!

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🆕 New at Verity Media

I have spots open for six online business owners grow their email lists and make sales directly from social media.

I'd LOVE to help you get results while I build out my portfolio for sellers!

I'd especially love to hear from you if you:

• Focus on selling printables or books
• Sell digital products on TeachersPayTeachers, Etsy, or your own website
• Create and sell courses
• Are looking to launch a new product line

And we're not just open for Instagram.

​Click here to learn more.​

Then, send me a DM on Instagram over at @brittanyverlenich if you'd like to learn more!

(or just hit reply here)

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👀 Behind the Scenes

Still working on courses and content around:

• Making Reels
• Getting started (and then monetized) on Substack
• Getting to 1,000 subs on YouTube so quickly (I'm at 1,000 subscribers and counting on a new channel, 7 months old)
• Creating a clone of yourself for short-form videos 👀

​What would you like to learn? Let me know here or on Instagram over at @brittanyverlenich!​

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🤝Hire Me On Fiverr

I'm updating many of my Fiverr listings, so I'll share more updates next week!

​You can get voiceover work, done-for-you blog posts, and other kinds of virtual assistant-type help here.​

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📦 Brittany's Mystery Boxes

Get stuff DONE!!

One of the biggest challenges with having an online business is execution.

You know what you have to do, but you just don't have the time, skill, or bandwidth to do it.

Let's take care of that for you. ✨

MYSTERY BOX 1️⃣ 🔍 HINT Did you know that I'm a classically trained singer? I really am! In college, I took diction classes... ​ ​CLICK HERE​

MYSTERY BOX 2️⃣ 🔍 HINT Are you using all of the built-in marketing features on TPT? If not, you should be... ​ ​CLICK HERE​

MYSTERY BOX 3️⃣ 🔍 HINT Just having an email list doesn't make you more money if you're not actively doing anything with it... ​ ​CLICK HERE​

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What would you love to see a YouTube video or podcast episode on?

It could be a platform tutorial, a deep dive into a technique, I'm open!

Hit 'REPLY' and let me know.

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Talk soon, ​Brittany Verlenich​ from Verity Media ​ 113 Cherry St #92768, Seattle, WA 98104 ​Unsubscribe · Preferences​ What you really need for ​ ​This is THE best blogging course out there. S.E.O., monetization, building a brand, revenue streams, Nina covers it allllll. ​

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